The overarching goal, Boom said, is to enhance the value of Prime membership. “This is about improving the Prime experience, not about Amazon cutting costs,” he said. on-demand access from the music companies are different but declined to get into the specifics. He acknowledged that the licensing terms for shuffle-play vs. Steve Boom, VP of Amazon Music, said Prime members have long asked for access to the full 100-million song catalog. The Unlimited plan also provides songs in HD and a growing number of tracks in Ultra HD audio and spatial audio. To get full on-demand access and offline listening, customers will need to pay extra for the Amazon Music Unlimited tier, which is currently $9.99/month for non-Prime members and $8.99/month with Prime.
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